Chinese Silk Street-A Brand of the World
-Enjoy the Great Wall, enjoy Beijing Duck, and enjoy Silk Street.

Phoenix Nirvana
There is a legend about a divine bird in the oriental world, the phoenix. Every 500 years, she collects fragrant wood and burns herself, and in the fire, she goes through a renascence. Her filoplume becomes more florid than ever before, and, her beauty is stunning and fabulous.

Silk Street can be another "picture of Bian river at Qingming Iane", weaved with the silk cloth of Chinese Reformation and Opening Policy. More than 20 years ago, a group of ambitious youth started their business at Silk Eastern Road, Beijing, with very simple stalls at that time. They made use of the superior location there, which is very close to the embassy area, and dealt in silk and foreign-trade apparels. Though simple and crude, the inherent charm of Silk Street then was not glossed over. Its repute spread fast, and more and more customers and travelers are attracted. However, as time goes by, it began to feel the burden -Silk Street was so popular and had so many visitors over its reception capacity. It needed a rest, and a new release of life. In this way, the New Silk Street was born.

New Silk Street is built next to the original market. It has five floors on the ground and three on the underground, with a building area of altogether 28,000 sq. m, and a capacity of thousands of stalls.

New Silk Street preserved the original goods structure, the feature of "street", and the feature of bargaining. Meanwhile, it strengthens its language atmosphere, adds goods with local features, and extends "golden time for shopping" after 5 pm.

New Silk Street gets rid of the limitation of weather, and the clothing set out won't depigment because of rain.

The New Silk Street has more convenient traffic, with the subway's passageway leading directly into the building. It has hundreds of parking spaces, and the large station wagon can park on the squares by each side of the building.

New Silk Street is very close to CBD, adjacent to hundreds of embassies and consulates, hundreds of foreign affair hotels and office buildings. It possesses abundant customer resources of foreign residents, foreign visitors, and white-collars.

New Silk Street has signed agreements with many famous travel agencies in China, therefore is in possession of rich travel group resources.

New Silk Street will design special souvenirs for collection, which gives prominence to culture connotation of the tour.

New Silk Street sets up infirmary and reception room for foreign guests. The Language University takes charge of language training for the salesmen.

New Silk Street introduces Beijing Duck into the restaurant at the top floor. In this way, customers can enjoy Beijing Duck and Silk Street just at one place, rather than rushing about for the two.

New Silk Street dedicates itself in building a good online-shopping environment, where the latest global fashion information is released. Wander about Silk Street, and you are in phase with the world.

New Silk Street will cooperate with medias both home and abroad, so that the market will be even more well-known around the world.

For more customers, New Silk Street will conduct "Merchandise Culture Festival" with traveling merchants home and abroad, and organize multiform business seminars.

New Silk Street is sure to coruscate, to be charming and fascinating.

In the north there is a beauty.
She is the one and the only in the world.
A look of hers can bring down a city.
A second look will bring down a country.
Don't you know that in the ruins of cities and countries,
it is difficult to find such a beauty again.